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Project Details
Objective:
To design an illustration for BeSuited, a pioneering retail enterprise that is shaping the future of the retail space with its AI-centric ecosystem, lean and responsive supply chain, and proprietary digital currency, SuitCoin. The illustration should accurately represent their brand and appeal to their target audience.
What we’ve done:
- Strategic Discovery: We conducted a comprehensive analysis of BeSuited’s values, competitors, and target audience to gain a better understanding of their brand and industry.
- Web application redesign & optimization: We redesigned and optimized BeSuited’s web application to enhance user experience and align with their brand identity.
- Mobile application redesign & optimization: We revamped BeSuited’s mobile application to ensure a seamless shopping experience across all devices.
- Landing page redesign & optimization: We redesigned BeSuited’s landing page to effectively communicate their unique value proposition and engage visitors.
- Component-based UI-kit: We developed a component-based UI kit to ensure consistency across all digital platforms.
- Product Design Sprints to explore new functionality: We conducted product design sprints to explore and implement new features that enhance BeSuited’s offerings.
Creative Process
- Research: We conducted research on BeSuited’s values, competitors, and target audience to gain a better understanding of their brand and industry.
- Sketching: Using the insights from our research, we sketched several illustration concepts to explore different design directions.
- Digital Design: After reviewing the sketches with BeSuited, we created several digital designs using Adobe Illustrator.
- Refinement: We refined the chosen design based on BeSuited’s feedback and made small adjustments to ensure it was the best representation of their brand.
- Finalization: We delivered the final illustration in various file formats to ensure that it was suitable for both digital and print use.
Results
The new illustration accurately represented BeSuited’s brand values and appealed to their target audience. BeSuited reported increased website traffic and social media engagement, and the illustration was featured in several local publications.
Conclusion
Through careful research and a collaborative design process, we were able to create a unique and effective illustration that met BeSuited’s objectives and helped them to achieve their business goals. This project showcases the power of AI in reshaping the retail space and the potential of digital currency in enhancing transactional flow and customer engagement.